#134: How to Get Your Clients to Know, Like and Trust You [Podcast]


The process of getting clients to know, like and trust you requires a marathon mentality. It does not happen overnight. I share 5 tips that will help you accomplish this.

Session Summary:

    • Step to Success: A step to your success is anything that moves your life and your business forward.  Whether it’s an app, a book or an idea, you can apply something today that can help you succeed.  Today’s step to success is a book by my friend Anthony Hayes titled The Science of Being: Surviving Depression.  I read it in one sitting because I related on so many levels.
    • Dancer’s Dialect: The Dancer’s Dialect is the dancer’s language.  I share dance terminology and concepts across different genres so you can see the correlations in your life and in your business. Today’s word is VOP, a term coined by jazz dance legend Frank Hatchett. Check out this video: http://dancemedia.com/v/8585
    • Freestyle Flow: I talk about my vegan menu experience at Yard House at LA Live.
    • Feature Presentation: Here are 5 tips to get your clients to know, like and trust you:
      • 1. Determine what platforms you will utilize such as podcasts, blogs, videos, speaking engagements, and workshops to name a few.
      • 2. Be yourself and tell stories that will relate to your audience.
      • 3. If possible, provide guarantees and testimonials on your products and services.
      • 4. You need to be okay with the fact that not everyone will know, like and trust you.  This is not a popularity contest.
      • 5. Create a community around your brand via Facebook Groups, or Communication channels such as Slack.

Links from this session:

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The Science of Being: Surviving Depression

Content and Commerce Summit 2017


LA Live


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About the author, Annett

Annett Bone is the creator and host of The DancePreneuring Studio where she guides her listeners on a journey of transformation inspired by dance, life, and business. The podcast is a reflection of her personal adventure overcoming her fears and returning to her passion for dance after a 20+ year hiatus, the lessons that she has learned along the way, and proving that it’s never too late to be great.

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