This Music Mogul Knows Marketing

So, does Purple Rain come down in big raindrops or a light shower?

Is it fashionable to wear a raspberry beret?

Do you remember when the year 1999 seemed so far away?

It’s almost impossible not to think of the artist known as Prince when you hear the words Purple Rain, Raspberry Beret and 1999.

I bring up Prince as I am in the middle of a biographical book called “I Would Die 4 U: Why Prince Became an Icon” by Toure.?

Growing up in the 80’s, Prince’s music was a staple in my mixed tape and LP (Am I that old? LOL) repertoire. I was naive and didn’t pay much attention to the lyrics but I loved the music.

Yeah, he pushed the envelope all-right…

And although I am not finished with the book, I have learned the following lessons already from this artist who is now throwing a pajama party for his fans from his home in Paisley Park.

Seems opposite from his persona portrayed in this book.

But, let’s proceed to a few of the marketing tips that I have learned from the life of Prince:

One of his girlfriends tramadol online said he would say things that were incomplete, so that you would think about what he said after parting ways.

  • Marketing Tip: Leave a lasting impression on your clients so that they want to interact with you and your brand more.

He played a fierce game of basketball and was described as fast, but not manic and uncontrolled.

  • Marketing Tip: Be on top of your marketing and have that element of surprise from time to time.

He was reclusive and kept you at a distance emotionally.

  • Marketing Tip:  Be authentic and let people get to know you and your brand.

He defined who he was in the marketplace and worked hard to not pigeon hole himself as a “black artist.” The statement that he made was “I am an artist and I do a wide range of music.”

  • Marketing Tip: Identify how you want to represent yourself in the marketplace.

He wrote a lot about God and spirituality.

  • Marketing and Life Tip: Put God first in everything that you do.

What biographies have you read recently that taught you meaningful life and business principles? I would love to hear about them.

 

 

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4 Comments

  1. Kathie Hitt on October 23, 2013 at 6:56 PM

    I am in the middle of Titan which is about Rockefeller. It is a very dry read and is about the same size as War and Peace! Daunting but I am determined to get through it. Learning about the man and how he was not only successful but what was important to him. It is eye opening to say the least. I think I may have to add this one to my reading list too. I too am a Prince die hard. 80’s on 8 is my absolute favorite channel. Last but not least, you are never, ever too old 🙂

    • Annett Bone on October 24, 2013 at 7:00 AM

      Thank you Kathie. I will have to check out Titan as well. I am being more intentional about reading biographies now to put variety in my reading.

  2. Janne Etz on October 23, 2013 at 7:07 PM

    I would never have thought to compare “Prince” and “marketing”–nicely done! And I DO remember when 1999 seemed so far away…!

    • Annett Bone on October 24, 2013 at 6:58 AM

      Thank you Janne. It’s always interesting what you can learn from people’s lives. Now 1999 seems so long ago.

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